PROJECT CASE STUDY / 03
Al Usayrat Local Directory
Local identity meets everyday discovery.
01 / THE DESIGN QUESTION
What did this experience need to make clear?
The central design task is to make digital platforms & solutions understandable through a relevant entry point. Local identity meets everyday discovery. The visitor needs enough context to choose a route and understand the next action.
- The audience
- Visitors exploring digital platforms & solutions
- The core task
- Local identity meets everyday discovery.
02 / THE SOLUTION
A structure shaped by the task.
Al Usayrat connects business discovery with villages, jobs, news, and community information. Search and category routes help visitors enter through their immediate need while retaining the directory's distinct local character.
الأطباء
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
الصيدليات
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
المحلات
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
03 / THE USER JOURNEY
From the first question to the next action.
- 01Choose a relevant route
- 02Explore the information
- 03Prepare the enquiry
- 04Take the next step
04 / DESIGN REASONING
Every choice has a purpose.
The layout connects content, visitor intent, and the business workflow.
- 01
The experience is organized around one central task: Local identity meets everyday discovery.
- 02
Organize the experience around the visitor's task, so the first choice leads to relevant information rather than an undifferentiated list.
- 03
Keep the next action close to its context. The interface connects understanding the offer with asking the business a specific question.
05 / REVIEWABLE OUTPUT
The result, in the experience itself.
The reviewed experience brings together a defined interface, content routes, and contextual next-step actions. The interface preview and project link make the structure available to inspect.
- The published interface or public product tour
- The content structure and navigation
- The context and placement of the next action
About this case study
The study documents the reviewed interface and explains its design approach. It does not claim traffic, conversion, or return-on-investment figures. Product tours use labelled demonstration data, and product concepts are identified as such.
YOUR PROJECT
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