PROJECT CASE STUDY / 35

Anan Plumbing & Electrical

Service scope alongside local coverage.

Plumbing & Electrical ServicesPublished websiteDesign & development: Eslam Elshikh

01 / THE DESIGN QUESTION

What did this experience need to make clear?

The central design task is to make plumbing & electrical services understandable through a relevant entry point. Service scope alongside local coverage. The visitor needs enough context to choose a route and understand the next action.

The audience
Visitors exploring plumbing & electrical services
The core task
Service scope alongside local coverage.

02 / THE SOLUTION

A structure shaped by the task.

Anan's page places plumbing and electrical categories beside its stated service areas and contact options. This gives visitors a route for checking relevance to their location before discussing the work.

ananservices.comReviewed interface of Anan Plumbing & Electrical
Project interface · open the image to inspect itOpen the website
01 / SCOPE

تأسيس سباكة الفلل والمنازل

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

02 / SCOPE

كشف تسربات المياه

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

03 / SCOPE

تسليك المجاري والصرف الصحي

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

03 / THE USER JOURNEY

From the first question to the next action.

  1. 01Choose a relevant route
  2. 02Explore the information
  3. 03Prepare the enquiry
  4. 04Take the next step

04 / DESIGN REASONING

Every choice has a purpose.

The layout connects content, visitor intent, and the business workflow.

  1. 01

    The experience is organized around one central task: Service scope alongside local coverage.

  2. 02

    Organize the experience around the visitor's task, so the first choice leads to relevant information rather than an undifferentiated list.

  3. 03

    Keep the next action close to its context. The interface connects understanding the offer with asking the business a specific question.

05 / REVIEWABLE OUTPUT

The result, in the experience itself.

The reviewed experience brings together a defined interface, content routes, and contextual next-step actions. The interface preview and project link make the structure available to inspect.

READY TO REVIEW
  • The published interface or public product tour
  • The content structure and navigation
  • The context and placement of the next action
Open the website
About this case study

The study documents the reviewed interface and explains its design approach. It does not claim traffic, conversion, or return-on-investment figures. Product tours use labelled demonstration data, and product concepts are identified as such.

YOUR PROJECT

A similar method.
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Office location in Al Masif, Riyadh

Digital enquiries are accepted 24/7. Office visits are available after the appointment is confirmed; remote collaboration is available across Saudi Arabia.

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6619 أبي زيد البلخي، 3726 حي المصيف, Riyadh 12465Digital intake 24/7 · visits by appointment057 939 5299
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