PROJECT CASE STUDY / 36

Makram Custom Cabinets

Furniture and cabinet categories within one identity.

Carpentry & Interior Fit-outPublished websiteDesign & development: Eslam Elshikh

01 / THE DESIGN QUESTION

What did this experience need to make clear?

The central design task is to make carpentry & interior fit-out understandable through a relevant entry point. Furniture and cabinet categories within one identity. The visitor needs enough context to choose a route and understand the next action.

The audience
Visitors exploring carpentry & interior fit-out
The core task
Furniture and cabinet categories within one identity.

02 / THE SOLUTION

A structure shaped by the task.

The page explains custom wardrobes and bedroom-related carpentry through service categories and business information. Visitors can identify their intended piece before discussing measurements and the required work.

makram-carpnter.comReviewed interface of Makram Custom Cabinets
Project interface · open the image to inspect itOpen the website
01 / SCOPE

تفصيل خزائن ملابس

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

02 / SCOPE

تفصيل دواليب

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

03 / SCOPE

تفصيل غرف نوم

A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.

03 / THE USER JOURNEY

From the first question to the next action.

  1. 01Choose a relevant route
  2. 02Explore the information
  3. 03Prepare the enquiry
  4. 04Take the next step

04 / DESIGN REASONING

Every choice has a purpose.

The layout connects content, visitor intent, and the business workflow.

  1. 01

    The experience is organized around one central task: Furniture and cabinet categories within one identity.

  2. 02

    Organize the experience around the visitor's task, so the first choice leads to relevant information rather than an undifferentiated list.

  3. 03

    Keep the next action close to its context. The interface connects understanding the offer with asking the business a specific question.

05 / REVIEWABLE OUTPUT

The result, in the experience itself.

The reviewed experience brings together a defined interface, content routes, and contextual next-step actions. The interface preview and project link make the structure available to inspect.

READY TO REVIEW
  • The published interface or public product tour
  • The content structure and navigation
  • The context and placement of the next action
Open the website
About this case study

The study documents the reviewed interface and explains its design approach. It does not claim traffic, conversion, or return-on-investment figures. Product tours use labelled demonstration data, and product concepts are identified as such.

YOUR PROJECT

A similar method.
An experience of your own.

Tell me about your audience, workflow, and the experience you want to build. We can define the right scope together.

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Office location in Al Masif, Riyadh

Digital enquiries are accepted 24/7. Office visits are available after the appointment is confirmed; remote collaboration is available across Saudi Arabia.

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6619 أبي زيد البلخي، 3726 حي المصيف, Riyadh 12465Digital intake 24/7 · visits by appointment057 939 5299
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