TAWOD / 03 / PRODUCT STUDIO
Implemented custom productTawod Command Center
Where did the opportunity start?
Where did it lead?
A custom product connecting website measurement and marketing sources with customer records, opportunities, and follow-ups. It distinguishes a contact click, a qualified opportunity, and a recorded contract.
Company managers, marketing, sales, and follow-up teams
01 / WHY THIS PRODUCT
A clear source, an owned opportunity, and an explainable decision.
Click counts alone do not explain lead quality or what happened after contact. Managers need the source, status, and owner of an opportunity, alongside the freshness of the data supporting a decision.
- 01Contact referral is measured
- 02Opportunity is reviewed and qualified
- 03Follow-up and quote are recorded
- 04Outcome and source are reviewed
02 / INSIDE THE PRODUCT
See how the work connects.
Choose a view to inspect the interface and its role in the workflow. All images use demonstration data.
Read performance with its decision context.
The executive view combines measurement, follow-up, and data-quality signals. Zero values in this tour are demonstration data, used to explain the arrangement of metrics, sources, and next actions.
- Referral and contract are separate metrics
- Source status and update time
- An action with an explicit reason
Inspect the full interfaceAfter contact, the opportunity journey begins.
The team records service, location, stage, owner, and next follow-up. Source analysis can then be related to reviewed opportunities and recorded outcomes, rather than clicks alone.
- Opportunity, quote, and contract stages
- Follow-up due date and owner
- Commercial outcomes from records
Inspect the full interface03 / PRODUCT CAPABILITIES
Details that serve the workflow.
Marketing, sales, and follow-up
Executive overview
Website, referral, and recorded commercial metrics, with decision signals and data-quality context.
Connected customer records
Relationship information, previous opportunities, and follow-ups stay in one customer context.
A practical sales pipeline
Stages from new enquiry to qualification, quote, visit, contract, or loss, with owners and next actions.
Google source modules
Google Ads and Business Profile modules identify their measurement source and sync time separately from website totals.
Measurement that separates stages
Separate call and WhatsApp referrals from received calls, qualified opportunities, and recorded contracts.
Decisions and follow-ups
Owned, dated follow-ups and evidence-linked decisions, supported by reconciliation and freshness checks.
The product's delivery stage and scope.
An implemented custom product within Tawod's digital system. The tour does not show actual business data. Google sources require the appropriate connection setup; social reports support imports according to available sources. Clicks, calls, opportunities, and contracts remain distinct metrics.
LET'S DESIGN YOUR WORKFLOW
Do enquiries arrive without a clear follow-up trail?
Define contact sources, sales stages, and follow-up ownership, then build metrics and interfaces around the team's workflow.