01A PROJECT, FROM IDEA TO EVIDENCE
Tawod General Contracting
A clear route from interest to a project brief.
DESIGNED & BUILT FROM SCRATCHEslam Elshikh01 / THE DESIGN QUESTION
What did this experience need to make clear?
The task was to help a prospective client find the relevant contracting service, inspect related work and prepare a clear project enquiry. A multi-page website needed a structure connecting the company, delivery evidence, contact routes and performance measurement.
- The audience
- Visitors exploring contracting & finishing
- The core task
- A clear route from interest to a project brief.
MY CONTRIBUTION
I built the entire project from scratch.
I designed, coded and developed the website, created its Google Business Profile and improved local SEO. I also configured measurement and continued developing the experience.
About Eslam ElshikhDesigned, coded and developed the Tawod website from scratch, including construction, finishing and turnkey service pages, projects and articles.
Built a responsive Arabic interface, phone and WhatsApp routes and the project enquiry form, and developed the mobile experience.
Created the Google Business Profile and improved local and technical SEO, including structured data, internal links and the sitemap.
Configured and reviewed traffic and contact-interaction measurement, identifying enquiry and follow-up improvements.
02 / THE SOLUTION
A structure shaped by the task.
I designed, coded and developed the Tawod website from scratch, with dedicated service routes linked to projects and articles, a responsive Arabic interface, phone and WhatsApp actions and a project enquiry form. I created the Google Business Profile and improved local and technical SEO, including internal links, structured data and the sitemap. I then monitored contact interactions through performance reports and continued developing the experience.
البناء والإنشاءات
Connected construction services to delivery scope, project imagery and articles supporting a project enquiry.
تسليم مفتاح
Presented turnkey stages and related work before the project-enquiry action.
ترميم المباني
Created a dedicated restoration route with service details and an appropriate contact path.
03 / THE USER JOURNEY
From the first question to the next action.
- 01Choose a relevant route
- 02Explore the information
- 03Prepare the enquiry
- 04Take the next step
04 / DESIGN REASONING
Every choice has a purpose.
The layout connects content, visitor intent, and the business workflow.
- 01
Organize the site around customer service intent rather than internal departments.
- 02
Use a confident visual system that supports construction imagery without reducing readability.
- 03
Keep call and WhatsApp paths visible while preserving enough context for an informed enquiry.
05 / REVIEWABLE OUTPUT
The result, in the experience itself.
Six main service routes, a connected project gallery and content, and phone, WhatsApp and project-enquiry paths. The GA4 comparison records sessions increasing from 946 to 1,334 and key events from 289 to 325 across equal periods, while also identifying session engagement that needs improvement.
- The published interface or public product tour
- The content structure and navigation
- The context and placement of the next action
RECORDED PERFORMANCE
A comparison you can read and review.
Google Analytics 4 · tawodco.com · 14 complete days in each period
Sessions
+41%Key events
+12.5%Engaged-session rate
−5.83 ppSessions with a key event
−5.61 ppCompare all figures in a table
| Metric | Earlier | Later | Change |
|---|---|---|---|
| Sessions | 946 | 1,334 | +41% |
| Key events | 289 | 325 | +12.5% |
| Engaged-session rate | 60.25% | 54.42% | −5.83 pp |
| Sessions with a key event | 23.68% | 18.07% | −5.61 pp |
Sessions and key events increased, while engaged-session and session key-event rates declined. Landing pages, acquisition sources and enquiry quality therefore need to be reviewed together, with opportunity follow-up continuing in the management system.
Source, dates and metric definitions
Tawod review — website and performance data ·
This is a descriptive comparison of two complete 14-day periods across acquisition sources. Key events are recorded interactions, mostly contact clicks; confirmed enquiries and contracts are tracked separately. The comparison documents observed performance without isolating design or SEO effects from campaigns and other factors.
INTERFACE EVIDENCE
How the project I built from scratch evolved.
The current light interface separates image and copy, brings the service message into the first screen and makes phone and WhatsApp actions clear.
Both versions belong to the project I designed, coded and developed. The screenshots document its evolution; performance dates are stated separately in the comparison above.
Review the live websiteLATEST DELIVERY REVIEW
The current scope, with direct evidence.
- Designed, coded and developed the Tawod website from scratch, created its Business Profiles and improved local SEO for its Riyadh and Dammam presence.
- Campaign and source organization with call and WhatsApp click measurement.
- A control center distinguishing source, opportunity, follow-up and recorded outcome.
- Dated performance, competition and improvement reviews with explicit metric definitions.
The control-center tour uses presentation data. Client campaign figures and account details are kept out of this public case.
About this case study
This study combines implemented scope, archived and current website captures, and the dated performance report cited above. The photographs were captured separately from the performance periods. Product administration tours use demonstration data.
YOUR PROJECT
A similar method.
An experience of your own.
Tell me about your audience, workflow, and the experience you want to build. We can define the right scope together.
Discuss your project
