PROJECT CASE STUDY / 97
Kermez Cafe
A branded cafe, a managed menu and an operations workspace.
01 / THE DESIGN QUESTION
What did this experience need to make clear?
The central design task is to make retail & food services understandable through a relevant entry point. A branded cafe, a managed menu and an operations workspace. The visitor needs enough context to choose a route and understand the next action.
- The audience
- Visitors exploring retail & food services
- The core task
- A branded cafe, a managed menu and an operations workspace.
02 / THE SOLUTION
A structure shaped by the task.
Built an Arabic cafe experience with item imagery, categories, search and details. Product administration manages content, prices and availability; booking requests, the Karmouza assistant and Maps information connect the website with cafe operations.
منيو وبحث وتصنيفات
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
إدارة المنتجات والتوفر
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
الطلبات والعملاء والمتابعة
A specific content route in the reviewed experience. It helps visitors identify the relevant information before discussing their own needs with the business.
03 / THE USER JOURNEY
From the first question to the next action.
- 01Choose a relevant route
- 02Explore the information
- 03Prepare the enquiry
- 04Take the next step
04 / DESIGN REASONING
Every choice has a purpose.
The layout connects content, visitor intent, and the business workflow.
- 01
The experience is organized around one central task: A branded cafe, a managed menu and an operations workspace.
- 02
Organize the experience around the visitor's task, so the first choice leads to relevant information rather than an undifferentiated list.
- 03
Keep the next action close to its context. The interface connects understanding the offer with asking the business a specific question.
05 / REVIEWABLE OUTPUT
The result, in the experience itself.
The reviewed experience brings together a defined interface, content routes, and contextual next-step actions. The interface preview and project link make the structure available to inspect.
- The published interface or public product tour
- The content structure and navigation
- The context and placement of the next action
LATEST DELIVERY REVIEW
The current scope, with direct evidence.
- An Arabic branded website with a searchable, categorized photo menu and item details.
- Administration for product names, images, descriptions, prices and availability, feeding the public menu.
- A form preparing a booking enquiry through WhatsApp, a separate orders-and-customers workspace, and the Karmouza visitor assistant.
- Business-information and Maps alignment, indexing files, structured data, and an illustrated user guide.
About this case study
The study documents the reviewed interface and explains its design approach. It does not claim traffic, conversion, or return-on-investment figures. Product tours use labelled demonstration data, and product concepts are identified as such.
YOUR PROJECT
A similar method.
An experience of your own.
Tell me about your audience, workflow, and the experience you want to build. We can define the right scope together.
Discuss your project
Retail & Food ServicesAfaq Poultry Establishment