07A PROJECT, FROM IDEA TO EVIDENCE
Sama Scan Diagnostic Center
Understand the examination, then request a booking.
DESIGNED & BUILT FROM SCRATCHEslam Elshikh01 / THE DESIGN QUESTION
What did this experience need to make clear?
Visitors needed to understand the requested examination, the center's location and how to coordinate an appointment through a clear mobile experience. The scope included examination pages, contact routes, alignment between the Google presence and website, and Business Profile interaction measurement.
- The audience
- Visitors exploring healthcare & professional services
- The core task
- Understand the examination, then request a booking.
MY CONTRIBUTION
I built the entire project from scratch.
I designed, coded and developed the website, created its Google Business Profile and improved local SEO. I also configured measurement and continued developing the experience.
About Eslam ElshikhDesigned, coded and developed the Sama Scan website from scratch using Next.js, with dedicated examination pages and location information.
Improved mobile booking and contact routes, showing the actual center and a clear next step.
Created the Google Business Profile, improved local SEO and prepared its content, services, posts and responses, connecting the profile to the website.
Analyzed Business Profile and Search Console data for defined periods and connected the website experience to enquiry and follow-up management.
02 / THE SOLUTION
A structure shaped by the task.
I designed, coded and developed the Sama Scan website from scratch, with examination pages, location information, phone and WhatsApp actions and service-specific booking requests. I created the Google Business Profile, improved local SEO and prepared its content, posts and responses, connecting it to the website. The current interface shows the actual center, with a separate product for requests, appointments, follow-ups and performance analysis.
وحدة الرنين المغناطيسي
A dedicated examination page places available information, contact and booking requests in context.
وحدة الموجات فوق الصوتية
An organized ultrasound route connected to other services and center location information.
وحدة الدوبلر والدوبلكس الملون
A dedicated Doppler service route with direct enquiries and appointment coordination.
03 / THE USER JOURNEY
From the first question to the next action.
- 01Choose a relevant route
- 02Explore the information
- 03Prepare the enquiry
- 04Take the next step
04 / DESIGN REASONING
Every choice has a purpose.
The layout connects content, visitor intent, and the business workflow.
- 01
Use clear, reassuring language suitable for health-related decisions.
- 02
Prioritize service understanding and visit logistics above decorative complexity.
- 03
Make mobile contact paths prominent without obscuring essential information.
05 / REVIEWABLE OUTPUT
The result, in the experience itself.
Four examination units with dedicated routes, clear location and contact information, and a connected management product. The Business Profile comparison records call-button clicks moving from 18 to 118 and views from 271 to 1,267 across two complete 32-day periods.
- The published interface or public product tour
- The content structure and navigation
- The context and placement of the next action
RECORDED PERFORMANCE
A comparison you can read and review.
Google Business Profile performance · 32 complete days in each period
Call-button clicks
+555.6%Business Profile views
+367.5%Direction requests
+205.4%Website clicks from the profile
+1,000%Compare all figures in a table
| Metric | Earlier | Later | Change |
|---|---|---|---|
| Call-button clicks | 18 | 118 | +555.6% |
| Business Profile views | 271 | 1,267 | +367.5% |
| Direction requests | 93 | 284 | +205.4% |
| Website clicks from the profile | 3 | 33 | +1,000% |
The comparison shows increased Business Profile interest and interaction: 100 additional call-button clicks, 996 additional views, 191 additional direction requests and 30 additional website clicks. Reception records, bookings and enquiry quality complete the assessment.
Source, dates and metric definitions
Sama Scan performance report — Business Profile comparison ·
Each period contains 32 complete days. Call-button clicks measure taps and direction requests measure requests for directions; completed calls, visits and bookings require separate records. Business Profile performance includes Search and Maps interactions and may include advertising. Data for 27–29 September and posts published on 29 September fall outside the comparison window and are not credited with its increase.
Google's Business Profile metric definitionsINTERFACE EVIDENCE
How the project I built from scratch evolved.
The generic visual was replaced by an actual center photograph. The current first screen makes the center name, location, contact routes and preparation steps clearer.
Both versions belong to the project I designed, coded and developed. The screenshots document its evolution; performance dates are stated separately in the comparison above.
Review the live websiteLATEST DELIVERY REVIEW
The current scope, with direct evidence.
- Designed, coded and developed the Sama Scan website from scratch, with examination information, location details and service-specific booking requests.
- Role-based administration of contacts, requests, appointments, tasks and reports.
- Administrative physician relationships and follow-up, documented through a public tour using demonstration data.
- Google Business Profile creation, local SEO, content and review responses aligned with the website experience.
This is an administrative workflow. The public tour contains demonstration data and does not expose patient records or diagnostic reporting.
About this case study
This study combines implemented scope, archived and current website captures, and the dated performance report cited above. The photographs were captured separately from the performance periods. Product administration tours use demonstration data.
YOUR PROJECT
A similar method.
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